Quite simply, touch screen technology is the innovation we now expect to see in some shape or form from every new smartphone that launches.
Swapping a button-bashing existence for a softer sensing interface we can press, swipe, pinch and zoom, means we can now do a little bit more than simply stare into that pint-sized screen of ours.
If the only QWERTY keyboard you want to see on a daily basis is the one nestled next to your office computer, here's our pick of the best touchscreen smartphones available right now in the UK.
1. Samsung Galaxy S2
The Galaxy brand has restored our faith in Samsung's ability to make great phones, and with Google's Android OS and some impressive touchscreen technology, the S2 continues that trend.
Housed within a supremely slender form, the 4.27-inch Super AMOLED Plus screen is an ideal surrounding for viewing your 8-megapixel snaps.
Running on Android 2.3 Gingerbread and packing a 1.2Ghz dual-core Exynos processor ensures there is plenty of zip for your web browsing and with eye-popping colours it's perfect for watching a plethora of video formats on the go.
Read our full Samsung Galaxy S2 review
2. Apple iPhone 4
There's plenty to laud over Apple's latest smartphone creation, particularly the 3.5-inch capacitive touch screen and Retina Display which is a vast visual improvement on the 3GS.
Admirably serving all your multi-touch, pinch, zoom, cut and pasting needs, the 800:1 contrast ratio and 960x640p resolution makes the iPhone 4 a suitable partner for all your widescreen movie-watching and looking back at your freshly-snapped photos - and web browsing is still a dream on this pin-sharp display.
Read our full iPhone 4 review
3. Sony Ericsson Xperia Arc